Umdwebo Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
InsimbiUkupakisha· 2024
Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo
ngu PepsiCo Design and Innovation
Iklayenti: PepsiCo
Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#159631Ukuklama
Mayelana ne-Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo
I-Mirinda Global Refresh ukwakheka kwephakheji yesiphuzo eyenzelwe uhlobo lwesiphuzo esibandayo esinegesi. Iphakheji inikeza umkhiqizo umbono osha futhi ohlukile ngokusobala kulo mkhakha wezitshwala ezinegesi. Ulimi lokubukwa luyagqama, lusesikhathini futhi lunobuciko, lwakhelwe ukubukisisa ubuhle bezithandi ezisha, ezisebenzisa ubuchwepheshe kanye nezithandi ezithanda okubukwayo kakhulu. Ukwakheka lokhu kuphinde kubonise ifa lomkhiqizo lokuqamba izinambitheka ezintsha nezimangazayo zezithelo. Ukubukeka okubuyekeziwe kuhlose ukwakha ukwaziwa okukhulu nokusiza umkhiqizo ukuba uzibonakalise emakethe yamanje.
Ukuqashelwa
Mayelana ne-Umklomelo Wensimbi we-A' Design Award
Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Ugqozi
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
Okuxhasiwe
Hlola Ngaphesheya Kwe-Designers.org
Thola imikhiqizo, izinsizakalo namathuba avela kubaphathi bethu bezikhangiso.
Okuningi Okungahlolwa
Okuklanyelwe Okuhlobene
Hlola okuningi okuklanywe okuwine umklomelo okuvela esigabeni esifanayo, okukhethwe ngokufaneleka.
