Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo ngu-PepsiCo Design and Innovation

Umdwebo Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo

ngu PepsiCo Design and Innovation

Iklayenti: PepsiCo

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

120,003

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159649

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo

I-Pepsi Big Football Event LTO wumklamo wokupakishwa kweziphuzo ohlinzekwa isikhathi esilinganiselwe owenzelwe umqhudelwano omkhulu webhola likanobhutshuzwayo owabanjelwa eQatar ngo-2022. Ukupakishwa kukhombisa izithombe zabalandeli bebhola bangempela bezizwe ezahlukene, zithwebula injabulo enkulu ezwakala ngesikhathi somdlalo. Kwafakwa amafiltha kapende ezithombeni ukuze kukhunjulwe umkhuba wokupenda ubuso phakathi kwabalandeli nokunikeza ukubukeka kobuciko. Izithombe ezisemqoka ezihambisanayo nemidlalo yopopayi zinweba ulimi olufanayo lwezithombe. Inhloso ukuxhumanisa uphawu lwentengiso nabalandeli bebhola likanobhutshuzwayo bendawo ngesikhathi salo mcimbi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Ugqozi: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Funda Isitatimende Sabezindaba

Okuxhasiwe