Dotline Isazisi Senkampani ngu-Tomohiro Kaji

Umdwebo Dotline Isazisi Senkampani ngu-Tomohiro Kaji ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2024

Dotline Isazisi Senkampani

ngu Tomohiro Kaji

Iklayenti: Dotline Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#160477

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dotline Isazisi Senkampani

Lolu hlelo lwesazisi luqale ukwakha isakhiwo esiphelele sebhizinisi nombono wenkampani — i-Social Heroes ukugqugquzela umbono wenkampani kumakhasimende abo, basebenzi kanye nabahlanganyeli, nabo bonke abantu abahlobene nemboni. I-Dotline ibona bonke abasebenzi abeza ukusiza empilweni yansuku zonke yomuntu njengamaqhawe. Ilogo iyisifanekiso seqhawe eliphendula ingubo lihamba phambili, eliklanyelwe ngezinhlamvu, u-D ovela ku-'dots' kanye no-L ovela ku-'line.' Njengoba i-Dotline inikeza izigaba ezingu-7 zebhizinisi, ama-logo anikwa uhlelo lwemibala eyisi-7 ekhombisa isigaba ngasinye sebhizinisi esibhalwe ngohlobo lwezinhlamvu lomkhiqizo wangempela.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Dotline Isazisi Senkampani iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Dotline Isazisi Senkampani ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dotline Isazisi Senkampani idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Izilinganiso Nokupakisha: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Amathegi: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Ubuchwepheshe Bokukhiqiza: Grid system with the golden section, over ray,
multiplication
Inselele Yokudweba: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Ucwaningo: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Ugqozi: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Ubude Bephrojekthi: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.