Umdwebo Passion Fruit Ubhiya ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Passion Fruit Ubhiya

ngu Jin Zhang

Iklayenti: Wuhan Sanbu Brand Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#161420

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Passion Fruit Ubhiya

Unyaka ka-2024 liwunyaka we-Loong eShayina. Ibhrendi yalolu bhiya ibizwa ngokuthi "Golden Dragon Spring", ngakho-ke umklami uveza "idragon" emele umoya webhhrendi nomoya waseShayina, okuba isici esibalulekile esibonwayo kule phakethe. Ngesikhathi esifanayo, lolu wubhiya wengcweti olunephunga le-passion fruit. Umklami usebenzisa amagatsha namaqabunga e-passion fruit, kanye nezihloko zengqoloyi nama-hops abaluleke kakhulu ekuvubeleni ubhiya, ukwakha isimo esiphilile, egcizelela ukunambitheka okupholile kwe-passion fruit.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Passion Fruit Ubhiya iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Passion Fruit Ubhiya ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Passion Fruit Ubhiya iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Izilinganiso Nokupakisha: height 250mm x diameter 80mm
Amathegi: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Ubuchwepheshe Bokukhiqiza: The bottle is made of iron
Inselele Yokudweba: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ucwaningo: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ugqozi: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Ubude Bephrojekthi: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Ukuhamba Kokusebenza: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Amapathenti: InBev jinlongquan beer (Hubei) Co., Ltd
Amalungu Eqembu: Designer: Jin Zhang
illustration: Jin Zhang