To Meet Umklamo Wokupakisha I-apula ngu-Ziqiong Li

Umdwebo To Meet Umklamo Wokupakisha I-apula ngu-Ziqiong Li ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

To Meet Umklamo Wokupakisha I-apula

ngu Ziqiong Li

Iklayenti: ONE DESIGN Brand Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163720

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-To Meet Umklamo Wokupakisha I-apula

Lolu hlelo lusebenzisa ubuhle obulinganiselwe kanye nemibala ecacile. I-apula elikhulu elingaphezu komlinganiso okuyisiginesha phezu kwekhava lokupakisha lomkhiqizo lidala ukubukeka okuhlabayo. Lesi sici esihlukile senza ukupakisha kugqame kunoma yisiphi isiboniso, sisize abathengi ukuthi babone kalula umkhiqizo kamuva. Lokhu futhi kwakha isithombe sombono sebhrendi, kwandisa ukwaziwa kwebhrendi futhi kufeze injongo yokumaketha yokugcinwa engqondweni kangcono ngokuvezwa okuphindaphindwayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

To Meet Umklamo Wokupakisha I-apula iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. To Meet Umklamo Wokupakisha I-apula ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. To Meet Umklamo Wokupakisha I-apula iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Izilinganiso Nokupakisha: 350mm*350mm*120mm
Amathegi: Brand identity, super symbols, creativity, interaction
Ubuchwepheshe Bokukhiqiza: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Ucwaningo: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Ugqozi: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Ubude Bephrojekthi: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Ukuhamba Kokusebenza: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Amalungu Eqembu: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.