Good Life by Gina Ukuthambisa ngu-Antonia Skaraki

Umdwebo Good Life by Gina Ukuthambisa ngu-Antonia Skaraki ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Good Life by Gina Ukuthambisa

ngu Antonia Skaraki

Iklayenti: A|S Strategy, Branding & Communication

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

14,101

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163790

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Good Life by Gina Ukuthambisa

Isithasiselo se-Serum sigcike inhlanganisela ehambisanayo yemvelo nesayensi, okumelwe ngophawu lwe-alchemical lwamaGreki losawoti, olumela ukuhlanzwa. Ngokuqukethwe kwemvelo okuphawulekayo, umklamo ubonisa ubuhlanzeki bomkhiqizo nokuxhumana nawo nomhlaba. Kuphefumulelwe amandla elanga nemibala ye-serum uqobo, ilogo ikhanyisa ngesiyingi esihehayo sokukhanya, esimela ilanga, ubuso, nomhlaba. Isithasiselo siveza ifilosofi yamaGreki ephelele, kuhlanganisa izakhi ezivela embewuni, ezimbalini, ezimpandeni, nasezithelweni, kudlulisa umongo woshintsho namandla okuphila.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Good Life by Gina Ukuthambisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Good Life by Gina Ukuthambisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Good Life by Gina Ukuthambisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Izilinganiso Nokupakisha: Box dimensions, 66mm x 42mm x 152mm
Amathegi: Serum, cosmetics, life, glass, case, sustainable.
Ubuchwepheshe Bokukhiqiza: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Inselele Yokudweba: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Ucwaningo: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Ugqozi: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Ubude Bephrojekthi: The project started in August 2022 in Athens and finished in May 2023 in Athens
Ukuhamba Kokusebenza: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Amakhredithi Ezithombe: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.