Hagata Farm Pickles Ukupakisha ngu-Kikumi Yoshida

Umdwebo Hagata Farm Pickles Ukupakisha ngu-Kikumi Yoshida ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2025

Hagata Farm Pickles Ukupakisha

ngu Kikumi Yoshida

Iklayenti: Hagata Farm

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164705

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hagata Farm Pickles Ukupakisha

Ukuze kubonakaliswe ubuntu bekhasimende, ilogo ihlanganisa isandla sekhasimende kanye nembewu yorada we-daikon njengamaphethini. Iphepha eliluhlaza esivalalelweni limele iqabunga lorada we-daikon. Imibala nokuphila komfino kuvezwa ngamaphethini amachashazi amancane adlulisela ukuthungwa nokujula. Ukuze kugcizelelwe ubumhlophe borada we-daikon, umklamo wesitika ugcinwe uphansi. Iphepha eliluhlaza elisibekela isivalo lisebenza futhi njengokupakisha nencwadi yokubonga eprintiwe ngemuva, okuqinisa ukuxhumana phakathi komkhiqizo nekhasimende.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Hagata Farm Pickles Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Hagata Farm Pickles Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Hagata Farm Pickles Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Izilinganiso Nokupakisha: Width 80 mm,Depth 80 mm,Height 75 mm
Amathegi: Package design , pickles , farmers , Japanese food
Ubuchwepheshe Bokukhiqiza: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Inselele Yokudweba: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Ucwaningo: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Ugqozi: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Ubude Bephrojekthi: The project started in 2022 in Niihama City, Ehime Prefecture.
Ukuhamba Kokusebenza: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Amakhredithi Ezithombe: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao