Snack Ukupakisha ngu-Kazuo Fukushima and Haruka Takeuchi

Umdwebo Snack Ukupakisha ngu-Kazuo Fukushima and Haruka Takeuchi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Snack Ukupakisha

ngu Kazuo Fukushima and Haruka Takeuchi

Iklayenti: Dali Foods

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#168316

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Snack Ukupakisha

Ukuphinda kubunjwa uphawu lwesiphakela sokudla okulula kuguqula isazisi esibonakalayo se-Haochidian, uphawu lwesidlo saseTshayina elikhona ngesikhathi eside. Umklamo ugcizelela indlela yesimanje, edlalayo enombhalo ogqamile, uphawu lokumamatheka olumela injabulo, kanye nemifanekiso entantayo egqamisa ukuthinta okukrokodlayo. Amakhala ahlukile ahlukanisa ukunambitha ngakunye ukuze kuqondakale kalula futhi kube nokukhangeleka okuqinile esitolo. Imininingwane ephakanyisiwe kanye nokuphrinta i-UV okuthile kwengeza ukuthinta okuthintekayo, okuphezulu, okwenza kangcono ukuhlanganyela kwabathengi. Ngokulungisa amasiko nobusha, isiphakela siheha kokubili abathengi abathembekile nabasha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Snack Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Snack Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Snack Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Izilinganiso Nokupakisha: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Amathegi: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Ubuchwepheshe Bokukhiqiza: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Inselele Yokudweba: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Ucwaningo: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Ugqozi: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Ubude Bephrojekthi: The project started in May 2022 and finished in January 2023 in Shanghai.
Ukuhamba Kokusebenza: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Amapathenti: Copyrights belong to Dali Foods
Amalungu Eqembu: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Amakhredithi Ezithombe: Photographer: Zhu Jie