Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando ngu-LMNT Company

Umdwebo Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando ngu-LMNT Company ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2025

Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando

ngu LMNT Company

Iklayenti: LMNT Company

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

61,793

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#170399

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando

Ukubuyekezwa Kwebrand ye-Namuh Investment kuwuklamo lobunjalo bommbrando owenzelwe inkundla yotshalomali eqondiswe kubantu abasha be-Millennial nesizukulwane se-Gen Z. Loku kubuyekezwa komqondo womkhiqizo kususa le nkundla ekusebenziseni ukuthengiselana ngamasheya kuphela kuye ekukhuliseni umuntu ngokwakhe ngokutshala imali. Uhlelo lwomklamo olususelwa esibonelweni somnyango lufanekisela amathuba amasha futhi lusetshenziswa ngokufanayo kuzo zonke izindawo lapho amakhasimende ehlangana khona nebhrendi. Imifanekiso enobuciko ivela itshalomali njengento ecabangeka futhi elula ukuyiqonda. Umqondo we-Daily Shift ugqugquzela ukuthi ukusetshenziswa kwemali kwansuku zonke kuguqulwe kube ukutshala imali okugxile ekusaseni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Izilinganiso Nokupakisha: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Amathegi: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Ubuchwepheshe Bokukhiqiza: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Inselele Yokudweba: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Ucwaningo: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Ugqozi: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Ubude Bephrojekthi: Seoul, Republic of Korea
Ukuhamba Kokusebenza: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Amalungu Eqembu: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Amakhredithi Ezithombe: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.