Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala ngu-Liandong Zhang and Xueqian Zhang

Umdwebo Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala ngu-Liandong Zhang and Xueqian Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala

ngu Liandong Zhang and Xueqian Zhang

Iklayenti: Jiangsu Shuanggou Distillery Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,521

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#170849

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala

I-Su Jiu Dong Po iyisethi yamabhodlela otshwala amane afakwe umqondo yizinkondlo nempilo yembongi u-Su Shi. Ibhodlela ngalinye limele isigaba esisodwa sempilo yembongi, kusukela ebusheni obugcwele amandla kuya ebudaleni obunenkululeko yomoya. Amabhodlela enziwe ngengilazi enombala omhlophe onjengekristalu, futhi alandela isakhiwo esiyintuthuko sombiza we-meiping, onomlomo omncane nomzimba ogcwele okhumbuza izitsha zobumba zesikhathi soMbuso wase-Song. Ingaphandle libaziwe ngendlela ephuma ngaphandle (relief), futhi umumo wobuciko ushintsha kusukela kokuminyene kuya kokusakazekile ukuze kuveze ukugeleza komfula. Isithombe sobunkondlo siguqulwa saba ukuzwelana kobuciko nokuthintwayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Su Jiu Dong Po Umsebenzi Oyinhloko Wokugaya Utshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Izilinganiso Nokupakisha: 300mmX120mmX420mm
Amathegi: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Ubuchwepheshe Bokukhiqiza: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Inselele Yokudweba: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Ucwaningo: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Ugqozi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Ubude Bephrojekthi: 2024.5-2025.1 Nanjing, Jiangsu province
Ukuhamba Kokusebenza: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Amalungu Eqembu: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Amakhredithi Ezithombe: Jiangsu Shuanggou Distillery Co., Ltd