Tels Cargo Ubunikazi Bomkhiqizo ngu-Nargiza Usmanova

Umdwebo Tels Cargo Ubunikazi Bomkhiqizo ngu-Nargiza Usmanova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2025

Tels Cargo Ubunikazi Bomkhiqizo

ngu Nargiza Usmanova

Iklayenti: TELS Cargo

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#172023

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tels Cargo Ubunikazi Bomkhiqizo

I-Tels Cargo ubunikazi bomkhiqizo obakhelwe inkampani yezokuthutha yaseYurophu egxile ekuthutheni izimpahla zezimoto. Ilogo igcina ubhalo lwasekuqaleni, izinombolo zemibala kanye nesimboli senqwaba yezimpahla enemigqa emihlanu, ukuze ukubonakala kwayo kugcinwe. Isakhiwo esiyindilinga simelela ilanga nokukhanya. Izinhlamvu G no-O egameni elithi Cargo zihlangene ukukhombisa ukunyakaza. Ubunikazi busetshenziswa ezakhiweni zamaloli, amakhalenda odonga, izinsiza zehhovisi, amakhadi okubingelela, amabhodlela amanzi, izikhwama, izikhathi zodonga, izindawo zokubukisa kanye nezipho. Izinombolo zemibala empunga ne-orange zisekela ukubukeka kwesimanjemanje nokuzimela ngobuchwepheshe.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Tels Cargo Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Tels Cargo Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Tels Cargo Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Izilinganiso Nokupakisha: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Amathegi: Branding, Identity, Graphic design, Logo design, Visual design
Ubuchwepheshe Bokukhiqiza: All advertising product layouts are created using graphic design software.
Inselele Yokudweba: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Ucwaningo: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Ugqozi: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Ubude Bephrojekthi: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Ukuhamba Kokusebenza: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Amapathenti: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Amakhredithi Ezithombe: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk