Chateau Loulan Ukupakisha Kwebhodlela Lewayini ngu-Wen Liu

Umdwebo Chateau Loulan Ukupakisha Kwebhodlela Lewayini ngu-Wen Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2026

Chateau Loulan Ukupakisha Kwebhodlela Lewayini

ngu Wen Liu

Iklayenti: Shenzhen Oracle Creative Design Co.,Ltd.

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

5,786

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#173417

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chateau Loulan Ukupakisha Kwebhodlela Lewayini

I-Chateau Loulan iwumklamo wokupakisha wewayini elimhlophe elinoshukela oyingxenye futhi eline-alcohol ephansi elikhiqizwa e-China. Ilebula lenziwe ngensimbi enombala oyingxenye kanye nokugcina okuyi-frosted, futhi liveza umuntu odumile ngokwenganekwane owaziwa ngokuthi yi-Loulan Beauty. Umsebenzi wokugqobhoza ogqugquzelwe indlela ye-flying white yokubhala ngobuciko kwesi-Chinese wakha ifasitela elibonakala kancane eliveza umbala wewayini elingaphakathi. Imidwebo yokubhala ngobuciko esisekelweni sebhodlela ikhumbuza indawo yogwadule yalapho kwenziwa khona iwayini. Ibhodlela linezilinganiso ezingu-76 ngo-76 ngo-300 amamilimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Chateau Loulan Ukupakisha Kwebhodlela Lewayini iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chateau Loulan Ukupakisha Kwebhodlela Lewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chateau Loulan Ukupakisha Kwebhodlela Lewayini iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Izilinganiso Nokupakisha: 76mmx76mmx300mm
Amathegi: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Ubuchwepheshe Bokukhiqiza: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Inselele Yokudweba: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Ucwaningo: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Ugqozi: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Ubude Bephrojekthi: August - December 2024, Shenzhen, China
Ukuhamba Kokusebenza: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Amalungu Eqembu: Creative Direction: Wen Liu
Design Execution: Weijun Liu