Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha ngu-Alara Selin Murkozoglu

Umdwebo Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha ngu-Alara Selin Murkozoglu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha

ngu Alara Selin Murkozoglu

Iklayenti: Sushico

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

6,867

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#180080

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha

Njengoketango lokuqala futhi olusakazeke kabanzi lwezindawo zokudlela zaseMpumalanga Ekude eTurkey, idizayini yokupakisha ka-Sushico ihumusha kabusha umnyombo webhrendi ngokombono omusha, yakha ulimi lokubuka olugqugquzelwe yifilosofi nezimpawu zaseMpumalanga Ekude. Ubuhle base-Asia bwenziwa bube besimanje ngemidwebo ekhethekile esekelwe ku-kanji, ngayinye exoxa indaba yayo. I-palette yanamuhla, eholwa ngokubomvu kwesiJapane, kanye nokuhlelwa kwamagama okukhethwe ngokucophelela, okuhambisana nomoya webhrendi, kuqedela uhlelo oluncane kodwa olunamandla.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sushico Umsebenzi Oyinhloko: Idizayini Yokupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Izilinganiso Nokupakisha: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Amathegi: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Ubuchwepheshe Bokukhiqiza: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Inselele Yokudweba: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Ucwaningo: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ugqozi: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Ubude Bephrojekthi: 2025 Turkey, İstanbul
Amapathenti: Copyrights belong to Sushico 2025
Amakhredithi Ezithombe: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.