Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho ngu-Zhou Jingkuan

Umdwebo Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho ngu-Zhou Jingkuan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2026

Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho

ngu Zhou Jingkuan

Iklayenti: Dong'e E Jiao

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

17,093

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#181701

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho

I-Tao Hua Ji iwumklamo wokupakishwa kwebhokisi lesipho wokudla okulula okusiza ukondla isikhumba futhi okuqondiswe kwabesifazane. Imbali yepentshisi ephinki eqhakazile enobukhulu obuthathu isebenza njengengqikithi ebonakalayo eyinhloko, ekhombisa igama lomkhiqizo kanye nezimpawu ezibonakalayo zomkhiqizo. Ukugcotshwa ngegolide kanye nokuphrintwa okuphakeme kunikeza amaqabunga embali ukuthungwa okunezingqimba okuhlala kubonakala ukude emashalofini ezitolo agcwele. Isibambo sivumela ukuphathwa kalula, ngakho ibhokisi lifanele ukupha izipho. Ngaphakathi, ungqimba lwe-PET olubonisa ngale luphrintwe ngamaphethini kanye nezici ezibalulekile zomkhiqizo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tao Hua Ji Ukupakishwa Kwebhokisi Lesipho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Izilinganiso Nokupakisha: 430*100*255mm
Amathegi: TAO HUA JI
Ubuchwepheshe Bokukhiqiza: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Inselele Yokudweba: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Ucwaningo: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Ugqozi: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Ubude Bephrojekthi: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Ukuhamba Kokusebenza: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Amapathenti: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Amalungu Eqembu: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Amakhredithi Ezithombe: Zhou Jingkuan（Creator）