Mirzam: Monsters Collection Ukupakisha Ushokoledi ngu-Backbone Branding

Umdwebo Mirzam: Monsters Collection Ukupakisha Ushokoledi ngu-Backbone Branding ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2021

Mirzam: Monsters Collection Ukupakisha Ushokoledi

ngu Backbone Branding

Iklayenti: Backbone Branding

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#86552

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mirzam: Monsters Collection Ukupakisha Ushokoledi

Abenzi bakashokoledi abavela e-UAE (Dubai) babedinga uphawu lukashokoledi owenziwe ngesandla webhontshisi ukuya kubha. Kusukela ekuqambeni igama kanye nobunikazi kuye ekwakhiweni komkhiqizo nokupakishwa, ithimba liklame isici ngasinye ngendaba ethokozisayo kuwo wonke umqondo. Ibhrendi esuselwe ohambweni olunqamula eMpumalanga yasendulo eduze kwemizila yasolwandle osekunesikhathi yakhohlwa kanye nemizila yadalwa. Uhambo olusuka kwelinye izwe ukuya kwelinye, ukuhlangana nezilo kanye nabalingiswa benganekwane. Idizayini yokupakisha iyinkohliso yohambo phakathi kwenganekwane neqiniso.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Mirzam: Monsters Collection Ukupakisha Ushokoledi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Mirzam: Monsters Collection Ukupakisha Ushokoledi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mirzam: Monsters Collection Ukupakisha Ushokoledi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Izilinganiso Nokupakisha: Width 31 mm x Depth 1 mm x Height 61 mm
Amathegi: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ubuchwepheshe Bokukhiqiza: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Inselele Yokudweba: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Ucwaningo: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ugqozi: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Ubude Bephrojekthi: January-September 2015, Yerevan, Armenia
Ukuhamba Kokusebenza: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Amapathenti: Copyrights belong to Mirzam Chocolate Makers
Amalungu Eqembu: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Amakhredithi Ezithombe: All Photo Credits to Bacbkone Branding