InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo ngu-Mateus Matos Montenegro

Umdwebo InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo ngu-Mateus Matos Montenegro ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo

ngu Mateus Matos Montenegro

Iklayenti: InterBrasil

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#86886

Buka Iphothifoliyo Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo

Ugqozi lokucatshangelwa kabusha komkhiqizo futhi wenza kabusha kwakuyizinguquko ekushintsheni kwezimanjemanje kanye nokuhlanganiswa emasikweni enkampani. Idizayini yenhliziyo yayingasakwazi ukuba ngaphandle komkhiqizo, igqugquzela ukubambisana ngaphakathi nangabasebenzi, kepha nakumakhasimende. Inyunyana ehlangene phakathi kwezinzuzo, ukuzibophezela kanye nekhwalithi yensiza. Ukusuka ekwakhekeni kuye ngemibala, ukwakheka okusha kwahlanganisa inhliziyo ku-B nesiphambano ku-T. Amagama amabili ahlanganisiwe maphakathi enza i-logo ibukeke njengegama elilodwa, uphawu olulodwa, ukuhlanganisa i-R no-B ku inhliziyo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. InterBrasil Logotype Redesign Ukwenziwa Kabusha Kobunikazi Bomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Izilinganiso Nokupakisha: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Amathegi: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Ubuchwepheshe Bokukhiqiza: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Inselele Yokudweba: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Ucwaningo: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Ugqozi: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Ubude Bephrojekthi: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Ukuhamba Kokusebenza: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Amalungu Eqembu: Mateus Matos Montenegro