Meat n Beer Ukwakheka Komkhiqizo ngu-Mateus Matos Montenegro

Umdwebo Meat n Beer Ukwakheka Komkhiqizo ngu-Mateus Matos Montenegro ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Meat n Beer Ukwakheka Komkhiqizo

ngu Mateus Matos Montenegro

Iklayenti: Meat n Beer

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#87395

Hlola Izinsizakalo Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meat n Beer Ukwakheka Komkhiqizo

IMeat n Beer ithathwa njengesitolo esithengisa izinto ezidayisa inyama ekhethekile nobhiya. Ugqozi lwe-logo luvela ekuhlanganisweni kwemikhiqizo yabo emibili eyinqaba. Okusuka ezinhlokweni zezinkomo zendabuko ezinezimpondo zazo ezikhonjiwe, eziguqulwe ngomklamo oyisithonjana ku-veust yensimbi yensimbi yanamuhla, isebenzisana nenye into yendabuko, ibhodlela likabhiya. Inyunyana isesimweni esihle futhi esingesihle, ngokuqondile nangokubukeka ibe uphawu olulodwa lapho umbhalo nesithombe zakha isithombe esisodwa. Ukuthayipha kudlala futhi kuxuba isitayela sakudala sefonti ye-Industrial ne-script yesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Meat n Beer Ukwakheka Komkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meat n Beer Ukwakheka Komkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meat n Beer Ukwakheka Komkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Izilinganiso Nokupakisha: Packaging and the paper bags came in various shapes for each type and size of product.
Amathegi: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Ubuchwepheshe Bokukhiqiza: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Inselele Yokudweba: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Ucwaningo: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Ugqozi: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Ubude Bephrojekthi: Started in july 2016, and ended with the opening of the second store in december 2018.
Ukuhamba Kokusebenza: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Amalungu Eqembu: Mateus Matos Montenegro