Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ngu-Wen Liu and Kaichen Xie

Umdwebo Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ngu-Wen Liu and Kaichen Xie ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

ngu Wen Liu and Kaichen Xie

Iklayenti: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#88579

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

Akimbo Coffee Beer ukwakhiwa kwephakheji lezobugcisa yotshwala bekhofi obubili obenziwe ngokubambisana phakathi kophawu lwekhofi kanye nefektri yokwenza utshwala. Utshwala bathengiswa ngamathini ealuminiyamu, futhi ibhokisi elingaphandle lilinganiselwa kumamilimitha ali-115 ngobude, amamilimitha angu-66 ngobubanzi kanye namamilimitha angu-66 ngokuphakama. Umdwebo owenziwe ngesandla kanye nofonti wesandla wesimo esidala wenza amathini abe nomsebenzi ophumulekile futhi ovuselelayo. Lo mdwebo ukhombisa izimpawu zamaphrothi womabili amabhrandi zisefa olwandle. Lo mklamo ubhekiswa kubathengi abasebasha futhi usho ngokusobala ukuthi lesi siphuzo sinotshwala.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Akimbo Coffee Beer Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Izilinganiso Nokupakisha: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Amathegi: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Ubuchwepheshe Bokukhiqiza: The material of the packaging is an aluminum can.
Inselele Yokudweba: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Ucwaningo: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Ugqozi: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Ubude Bephrojekthi: The project started in September 2018 and finished in October 2018 Shenzhen.
Ukuhamba Kokusebenza: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Amalungu Eqembu: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Amakhredithi Ezithombe: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018