Fashion Launderette Isikhala Sokufakwa Kwezinto ngu-Hong Kong Trade Development Council

Umdwebo Fashion Launderette Isikhala Sokufakwa Kwezinto ngu-Hong Kong Trade Development Council ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Umcimbi.

IbhulonziUmcimbi· 2020

Fashion Launderette Isikhala Sokufakwa Kwezinto

ngu Hong Kong Trade Development Council

Iklayenti: Hong Kong Trade Development Council

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Umcimbi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#90189

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fashion Launderette Isikhala Sokufakwa Kwezinto

Umbhalo Wencwadi: I-Fashion Launderette iyisethi yezikhala zokufakwa kwezinto ezinesihloko ezenzelwe umkhosi wezimboni zefashoni eHong Kong. Idizayini ihlanganisa izindawo ezintathu: isakhiwo sokwamukela ezivakashini efoyeni enkulu, ukulungiswa kwesango lokungena ehholo lomboniso, kanye nesikhala esinezinhlelo eziningi esingamamitha alinganiselwa ku-350 emahlule esisebenzela imibukiso yefashoni, izingqungquthela nemicimbi yokwamukela izivakashi. Isihloko sesikhala sikhuthazwe indawo yangaphakathi yendawo yokuwashela izingubo yangeminyaka yawo-1980. Izindonga zokuhlobisa zakhiwe ngezinhlelo ze-aluminium ezingasetshenziswa kabusha ezimbozwe ngemidwebo ye-vinyl, kanti amaphaneli e-plywood aphrintiwe akha izingaphambili zemishini yokuwasha. Imibala ilandela ukubikezela kwezindlela zefashoni ngokwesizini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Fashion Launderette Isikhala Sokufakwa Kwezinto iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Fashion Launderette Isikhala Sokufakwa Kwezinto ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Fashion Launderette Isikhala Sokufakwa Kwezinto iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Izilinganiso Nokupakisha: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Amathegi: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Ubuchwepheshe Bokukhiqiza: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Inselele Yokudweba: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Ucwaningo: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Ugqozi: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Ubude Bephrojekthi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Ukuhamba Kokusebenza: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.