Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo ngu-Juan Eugenio Mallo Camera

Umdwebo Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo ngu-Juan Eugenio Mallo Camera ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo

ngu Juan Eugenio Mallo Camera

Iklayenti: Balko Argentina S.a

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

47,958

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#91454

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo

Umbhalo Wencwadi: I-Borboleta iwuhlelo lophawu lohlobo oludalelwe amanethiwekhi amabili ezikhungo zamafutha eziyingxenye yeqembu labanikazi elifanayo eBrazil. I-Dislub isebenza enyakatho-mpumalanga kanti i-Equador isebenza enyakatho, futhi amanethiwekhi womabili agcina amagama awo. Uphawu olwabelwanwe ngalo olulubunjwe njengejuba lentethe luxhumanisa lezi zimpawu zohlobo ezimbili. Ijuba lentethe libhekisela ekuguqukeni nasekuvuselelweni, futhi umdwebo walo uphinde ukhumbuze umuthombo wesizinda saseBrazil. Kusetshenziswa imibala emithathu, umbala owodwa ngenkampani ngayinye kanti umbala wesithathu umele ubunye bazo. Uphawu lwakhelwe kugridi elisekelwe kumamojula.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Borboleta Umsebenzi Oyinhloko: Uhlelo Lophawu Lohlobo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Izilinganiso Nokupakisha: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Amathegi: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Ubuchwepheshe Bokukhiqiza: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Inselele Yokudweba: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Ucwaningo: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Ugqozi: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Ubude Bephrojekthi: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Ukuhamba Kokusebenza: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Amalungu Eqembu: Juan Eugenio Mallo Camera
Diego Adrián Beas