Winetime Seafood Ukufakwa ngu-Olga Takhtarova

Umdwebo Winetime Seafood Ukufakwa ngu-Olga Takhtarova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2020

Winetime Seafood Ukufakwa

ngu Olga Takhtarova

Iklayenti: Sot B&d

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

988,506

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#92361

Hlola Kabanzi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Winetime Seafood Ukufakwa

Idizayini yokupakisha yochungechunge lwe-Winetime Seafood kufanele ikhombise ukuthi kukhona okusha futhi ukuthembeka komkhiqizo, kufanele uyihluke kahle kubancintisana, kube nokuvumelana futhi kuyaqondakala. Imibala esetshenzisiwe (eluhlaza okwesibhakabhaka, emhlophe kanye neorenji) idala umehluko, igcizelele izinto ezibalulekile futhi ibonise ukuma kophawu. Umqondo owodwa ohlukile owakhiwe uhlukanisa uchungechunge kwabanye abakhiqizi. Isu lokuthola ulwazi olubonakalayo lwenze ukuthi kukhombe izinhlobo ezahlukahlukene zemikhiqizo yochungechunge, futhi ukusetshenziswa kwezithombe esikhundleni sezithombe kwenze ukuthi okuhlanganisiwe kuthakazelise.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Winetime Seafood Ukufakwa iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Winetime Seafood Ukufakwa ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Winetime Seafood Ukufakwa ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Izilinganiso Nokupakisha: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Amathegi: seafood, fish, frozen food, packaging, branding
Ubuchwepheshe Bokukhiqiza: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Inselele Yokudweba: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Ucwaningo: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Ugqozi: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Ubude Bephrojekthi: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Ukuhamba Kokusebenza: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Amakhredithi Ezithombe: Imagines №1-5 are used images www.shutterstock.com
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