Umdwebo Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye ngu-Somethink Brand ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye

ngu Somethink Brand

Iklayenti: Ccpuerh

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#92660

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye

Umbhalo Wencwadi: I-Ccpuerh Tea iwuklamo lwepakethe lohlobo lwetiye olucindezelwe nolutshaliwe. Isitsha siyi-can eyindingilizi eyenziwe nge-aluminium enesivalo segolide se-electroplated, iphethini enombala we-bronze kanye nombhalo obhalwe nge-silk-screen. Le-can inobubanzi obungu-80 mm, ubude bomzimba obungu-70 mm kanye nobude besivalo obungu-10 mm. Izimo ezintathu ezicindezelwe, indingilizi, i-prism kanye netriangle, zibonisa itiye elincane elindilingelisayo, itiye elincane elilingana nesikwele kanye netiye elitshaliwe. Imibala ehlukene ye-can ibonisa izigaba ezahlukene zokuvuthwa kwetiye, ukuze abathengi bakwazi ukubona ngokushesha umkhiqizo ngamunye. Lolu klamo lunika itiye lendabuko ukubukeka okulula nokwesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ccpuerh Tea Umsebenzi Oyinhloko Wokuphakwa Kwetiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Izilinganiso Nokupakisha: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Amathegi: Packaging, tea, color, fashion, youth
Ubuchwepheshe Bokukhiqiza: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Inselele Yokudweba: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Ucwaningo: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Ugqozi: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Ubude Bephrojekthi: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Ukuhamba Kokusebenza: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Amalungu Eqembu: Astro Wong
Dorne Tsui
Jr Deng
KC To
Amakhredithi Ezithombe: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.