World Cyber Games 2019 Xi'an Umkhosi we-Esports ngu-Kenneth Nienhuser

Umdwebo World Cyber Games 2019 Xi'an Umkhosi we-Esports ngu-Kenneth Nienhuser ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Umcimbi.

IgolideUmcimbi· 2020

World Cyber Games 2019 Xi'an Umkhosi we-Esports

ngu Kenneth Nienhuser

Iklayenti: Eidetic Marketing

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Umcimbi

104,601

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#93904

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-World Cyber Games 2019 Xi'an Umkhosi we-Esports

I-World Cyber Games 2019 Xi'an ingumkhosi we-esports owabanjwa izinsuku ezine esikhungweni sombukiso e-Xi'an, e-China. Lo mcimbi wamboza amamitha-skwele angu-30,000 futhi waqoqa abasubathi abangu-504 abavela emazweni angu-33. Umklamo usekelwe esimweni sekhiyubhu selogo yomcimbi. Amaphuzu, imiphetho kanye nobuso bekhiyubhu kwasetshenziswa esiteji, ezimpawini zokukhomba kanye nasezimpahleni ezithengiswayo. Ikhiyubhu elinganiselwe emphethweni owodwa lakhiwa njengesikhumbuzo se-LED enkundleni ephakathi nendawo. Izindlela zokuhamba, iziteji kanye nezinsiza kwahlelwa ukuqondisa ukuhamba kwezivakashi. Uhlelo lwaluhlanganisa umqhudelwano, umcimbi wokuvula, umkhosi womculo kanye nomcimbi we-cosplay.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

World Cyber Games 2019 Xi'an Umkhosi we-Esports iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. World Cyber Games 2019 Xi'an Umkhosi we-Esports ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. World Cyber Games 2019 Xi'an Umkhosi we-Esports idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Izilinganiso Nokupakisha: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Amathegi: game, eSports, WCG, World cyber games, festival
Ubuchwepheshe Bokukhiqiza: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Inselele Yokudweba: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Ucwaningo: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Ugqozi: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Ubude Bephrojekthi: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Ukuhamba Kokusebenza: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Amalungu Eqembu: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung