Hou Juice Ukupakisha Kwejusi ngu-Leng Chen

Umdwebo Hou Juice Ukupakisha Kwejusi ngu-Leng Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2020

Hou Juice Ukupakisha Kwejusi

ngu Leng Chen

Iklayenti: Pagoda

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

40,711

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#95369

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hou Juice Ukupakisha Kwejusi

I-Hou Juice iwumklamo wokupakisha wophawu lwejusi entsha. Ibhodlela linobubanzi obungamamilimitha angu-45 nokuphakama okungamamilimitha angu-165. Ibhodlela lepulasitiki limbozwe ngefilimu ecwebezela njengeparele futhi liqedelelwe ngokungqubuzeka (frosting) kanye nokuphrinta ngombala okhethekile. Imidwebo yezinkawu yakha indikimba enkulu ebonakalayo, futhi indaba ehlukile idwetshelwe ukunambitheka ngakunye kwesithelo. Inkawu iwuphawu lwenkampani yezithelo engumzali futhi iwuphawu lwamandla okuphila esikweni lamaShayina. Umklamo uhlose ukuveza imvelo, ubusha nekhwalithi, kanye nokwakha ukwethenjwa phakathi kwabathengi abanakekela impilo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Hou Juice Ukupakisha Kwejusi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Hou Juice Ukupakisha Kwejusi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hou Juice Ukupakisha Kwejusi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Izilinganiso Nokupakisha: Diameter 45mm x Height 165mm
Amathegi: juice, packaging, branding, drink, beverages，
Ubuchwepheshe Bokukhiqiza: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Inselele Yokudweba: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Ucwaningo: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ugqozi: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Ubude Bephrojekthi: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Ukuhamba Kokusebenza: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Amalungu Eqembu: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Amakhredithi Ezithombe: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.