由設計師 Justin Vinet - Model/ctzn 創作嘅 KitKat Chocolatory 商業室內設計 係備受推崇嘅 2020 A' Design Award 金獎 得獎作品，獲獎類別為 室內空間及展覽設計。
金室內· 2020
KitKat Chocolatory 商業室內設計
客戶: Unique Store Fixtures
室內 類別嘅 A' Design Award 金獎 得獎者
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經驗證嘅獲獎者
驗證設計 #101411 嘅獲獎狀態設計
關於 KitKat Chocolatory 商業室內設計
通過專賣店的設計，以創新的方式代表概念和整體品牌，專門針對加拿大市場和Yorkdale客戶。利用以前的彈出窗口和國際位置的經驗來創新和重新思考整個體驗。創建一個超實用的商店，該商店可以很好地應對高流量，錯綜複雜的空間。
榮譽認可
關於A' Design Award 金獎
KitKat Chocolatory 商業室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計KitKat Chocolatory 商業室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。KitKat Chocolatory 商業室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - 標籤
- pop-up, interactive, branding, experience, flagship,
- 生產技術
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- 設計挑戰
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - 研究
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - 靈感
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- 項目時長
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- 操作流程
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- 專利
- Copyrights belong to Nestle, 1911
- 團隊成員
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - 圖片來源
- Photographer: One Method, 2019
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