Yong Wong 嘅作品 Tongrentang Zhima Health 零售室內設計

由設計師 Yong Wong 創作嘅 Tongrentang Zhima Health 零售室內設計係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為室內空間及展覽設計。

金室內· 2021

Tongrentang Zhima Health 零售室內設計

由 Yong Wong

客戶: Beijing Tongrentang Health

室內類別嘅 A' Design Award 金獎得獎者

21,079

經驗證嘅獲獎者

驗證設計 #108738 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Tongrentang Zhima Health 零售室內設計

同仁堂知嘛健康係一間位於北京嘅體驗店。店舖佔地5000平方米，共有三層。呢度一站式提供膳食補充劑、滋補食品同結合健康科技嘅保健產品。室內大面積運用咗實木同黃銅等對比強烈嘅材質。由地面樓層向上，分別呈現四大主題：問診、食養、調理同治療。店舖同時為顧客提供一個舒適嘅社交空間。

榮譽認可

關於A' Design Award 金獎

Tongrentang Zhima Health 零售室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Tongrentang Zhima Health 零售室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Tongrentang Zhima Health 零售室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
尺寸同包裝: 5000 square meters, 3 floors
標籤: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
生產技術: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
設計挑戰: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
研究: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
靈感: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
項目時長: This project started in May 2019 and finished in December 2019 in Beijing.
操作流程: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
團隊成員: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
圖片來源: Beijing Wuxiang Space Architecture Design