由設計師 Yingtao Xu 創作嘅 LiNing 8th Gen 旗艦店係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為室內空間及展覽設計。

銀室內· 2021

LiNing 8th Gen 旗艦店

由 Yingtao Xu

客戶: Li Ning (China) Sports Goods Co., Ltd.

室內類別嘅 A' Design Award 銀獎得獎者

16,841

經驗證嘅獲獎者

驗證設計 #109123 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 LiNing 8th Gen 旗艦店

LiNing 第八代係一間運動品牌旗艦店，佔地2049平方米。設計靈感取自跑道同籃球場。入口位置喺變色燈帶下展示跑步產品，燈光隨節奏閃爍。中央嘅LED屏幕令人聯想起籃球場上方嘅大屏幕，並框住籃球產品展示區。室內表面採用簡約水泥，貨架則以金屬同不鏽鋼製造，並飾以碳纖維紋理。貨架可拆卸同回收，減少浪費。貨品按清晰主題分區陳列。

榮譽認可

關於A' Design Award 銀獎

LiNing 8th Gen 旗艦店是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計LiNing 8th Gen 旗艦店將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。LiNing 8th Gen 旗艦店是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
尺寸同包裝: The store's area is 2049 sqm.
標籤: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
生產技術: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
設計挑戰: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
研究: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
靈感: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
項目時長: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
操作流程: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
團隊成員: Designer: Xu Yingtao
Designer: Yu Danfeng
圖片來源: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.