由設計師 Wei Wu 創作嘅 Da Ya Li 餐廳室內設計係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為室內空間及展覽設計。

金室內· 2021

Da Ya Li 餐廳室內設計

由 Wei Wu

客戶: Beijing Da Ya Li Catering Co., Ltd.

室內類別嘅 A' Design Award 金獎得獎者

20,992

經驗證嘅獲獎者

驗證設計 #111709 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Da Ya Li 餐廳室內設計

大鴨梨係位於中國成都嘅一間烤鴨餐廳嘅室內設計。設計嘅核心係一座用藤條編織而成嘅紅色樹屋。大約五萬條藤條先喺工場打磨同噴漆，之後逐條固定喺已塑形嘅基座上面。編織圖案由樓梯入口開始向上延伸，一直伸展到用餐區域。紅色令人聯想到中國皇家建築同埋川菜嘅麻辣風味。煙燻黑色嘅仿古磚牆同地磚平衡咗溫暖嘅紅色調。金屬格柵將空間分隔開嚟，滿足商業經營嘅需要。

榮譽認可

關於A' Design Award 金獎

Da Ya Li 餐廳室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Da Ya Li 餐廳室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Da Ya Li 餐廳室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
尺寸同包裝: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
標籤: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
生產技術: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
設計挑戰: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
研究: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
靈感: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
項目時長: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
操作流程: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
團隊成員: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
圖片來源: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy