由設計師 PepsiCo Design and Innovation 創作嘅 Lays Signature 快閃品牌體驗 係備受推崇嘅 2021 A' Design Award 金獎 得獎作品，獲獎類別為 活動設計。
金活動· 2021
Lays Signature 快閃品牌體驗
由 PepsiCo Design and Innovation
客戶: PepsiCo Design & Innovation
活動 類別嘅 A' Design Award 金獎 得獎者
97,762
經驗證嘅獲獎者
驗證設計 #118889 嘅獲獎狀態設計
關於 Lays Signature 快閃品牌體驗
Lays Signature係一個圍繞薯片打造嘅快閃品牌體驗。呢個體驗喺高端零售商內嘅臨時場地舉行，以一個特調薯片吧作為小型舞台。訪客可以現場欣賞表演，睇住獨特口味喺佢哋面前即場手工調製。呢種劇場式、多感官嘅形式重新演繹薯片嘅奉客、品嚐同分享方式。設計目的係接觸重視真實體驗同社交分享嘅年輕顧客。首場活動喺連卡佛百貨公司呈獻。
榮譽認可
關於A' Design Award 金獎
Lays Signature 快閃品牌體驗是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Lays Signature 快閃品牌體驗將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Lays Signature 快閃品牌體驗激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- 靈感
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- 團隊成員
- PepsiCo Design & Innovation
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
