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PepsiCo Design and Innovation 嘅作品 Pepsi Chinas People Daily New Media 飲品罐

由設計師 PepsiCo Design and Innovation 創作嘅 Pepsi Chinas People Daily New Media 飲品罐 係備受推崇嘅 2021 A' Design Award 白金獎 得獎作品,獲獎類別為 包裝設計。


白金包裝· 2021

Pepsi Chinas People Daily New Media 飲品罐

由 PepsiCo Design and Innovation

客戶: PepsiCo Design & Innovation

包裝 類別嘅 A' Design Award 白金獎 得獎者

456,140

色彩

設計

關於 Pepsi Chinas People Daily New Media 飲品罐

《平凡英雄》係百事可樂同中國人民日報新媒體部門合作創作嘅一系列紀念版飲品罐設計。呢啲罐向喺新冠疫情期間喺前線服務社區嘅醫護人員、工人、義工同送遞員致敬。每一款設計都係向新一代嘅平凡英雄致意,並表達對佢哋日常貢獻嘅感激之情。呢個包裝設計將大家熟悉嘅飲品容器,化成一個簡單而公開嘅感謝訊息,傳遞共同嘅敬意。

榮譽認可

關於A' Design Award 白金獎

Pepsi Chinas People Daily New Media 飲品罐是 A' Design Award 白金獎得主,這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟,是智力創造力極限的見證,展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Pepsi Chinas People Daily New Media 飲品罐展現出超凡脫俗的卓越水準,以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Pepsi Chinas People Daily New Media 飲品罐是一件贏得 A' Design Award 白金獎的作品,它喚起慾望,啟發人心,令人愉悅,並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
標籤
Packaging, Beverage
靈感
COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
團隊成員
PepsiCo Design & Innovation

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優秀設計值得卓越認可

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