由設計師 Daniel da Hora 創作嘅 Love Art 廣告活動係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2024

Love Art 廣告活動

由 Daniel da Hora

客戶: Dahlstedt Holding SL

廣告類別嘅 A' Design Award 銅獎得獎者

82,144

經驗證嘅獲獎者

驗證設計 #119665 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Love Art 廣告活動

在其首個廣告活動中，Winghook展開一項大膽而富藝術性的嘗試，旨在作出響亮的宣言。透過精心融合數碼處理技術與藝術再詮釋手法，Winghook將藝術史上的著名傑作融入其敘事之中。透過巧妙的處理手法，此活動以精準細緻的態度，挑戰觀眾辨識當中的不協調之處。透過將熟悉的經典作品與創新元素並置，Winghook不僅邀請觀眾深思，更彰顯其守護藝術瑰寶完整性的實力。

榮譽認可

關於A' Design Award 銅獎

Love Art 廣告活動是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Love Art 廣告活動將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Love Art 廣告活動出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
尺寸同包裝: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
標籤: Art, Creative, Museum, Paintings
生產技術: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
設計挑戰: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
研究: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
靈感: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
項目時長: The project started in Dec 2021 in Stockholm SUE and it’s still running.
團隊成員: Creative Director / Designer: Daniel da Hora
圖片來源: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.