Plus Collaboratives 嘅作品 Insecta Iridesse 印刷銷售目錄

由設計師 Plus Collaboratives 創作嘅 Insecta Iridesse 印刷銷售目錄係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為廣告設計。

銀廣告· 2022

Insecta Iridesse 印刷銷售目錄

由 Plus Collaboratives

廣告類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #131277 嘅獲獎狀態

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設計

關於 Insecta Iridesse 印刷銷售目錄

《Insecta Iridesse》係一本用嚟展示金屬印刷效果嘅印刷銷售目錄。呢本目錄用一位虛構探險家嘅日誌取代咗傳統嘅色卡，記錄住想像中嘅珍稀昆蟲品種。三十件寶石般嘅珠寶首飾，包括手鈪、頸鏈、髮飾、耳環同胸針，幾乎全部由紙張製成，並以特種金、銀同白色油墨印製。呢個作品集內收藏咗摺疊地圖、門票、剪報同證書，分別印於塗佈同非塗佈紙材上。觀者可以近距離細賞每一種印刷效果。

榮譽認可

關於A' Design Award 銀獎

Insecta Iridesse 印刷銷售目錄是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Insecta Iridesse 印刷銷售目錄將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Insecta Iridesse 印刷銷售目錄是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
尺寸同包裝: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
標籤: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
生產技術: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
設計挑戰: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
研究: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
靈感: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
項目時長: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
操作流程: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
團隊成員: PLUS Collaboratives
圖片來源: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.