由設計師 Centrick 創作嘅 Career Science 學習應用程式係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為流動設計。

銅流動· 2022

Career Science 學習應用程式

由 Centrick

客戶: Centrick Marketing Solutions LLP

流動類別嘅 A' Design Award 銅獎得獎者

15,864

經驗證嘅獲獎者

驗證設計 #139463 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Career Science 學習應用程式

Career Science係一個為學生同初入職場人士而設嘅手機學習應用程式。介面設計參考咗日常慣用嘅應用程式，令操作瀏覽更加直覺。課程選單編排得似音樂播放清單咁樣，複雜嘅分析都用簡單嘅圖像去解說。事業發展進度以地圖形式呈現，並分支出新嘅機遇。排行榜採用遊戲化嘅形式，各種機遇則以收集卡牌嘅方式展示。畫面採用16x9比例，能夠適應唔同裝置。設計目的係令職涯學習變得清晰易明、生動有趣。

榮譽認可

關於A' Design Award 銅獎

Career Science 學習應用程式是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Career Science 學習應用程式將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Career Science 學習應用程式出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
尺寸同包裝: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
標籤: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
生產技術: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
設計挑戰: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
研究: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
靈感: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
項目時長: May 2021 to August 2021, Mumbai, India
操作流程: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
團隊成員: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh