由設計師 Kutuko Studio 創作嘅 Super Ego 數位藝術係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為電腦圖像設計。

銀電腦圖像· 2023

Super Ego 數位藝術

由 Kutuko Studio

客戶: Kutuko Studio SL

電腦圖像類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #144876 嘅獲獎狀態

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設計

關於 Super Ego 數位藝術

Super Ego，一個諷刺消費文化和社群媒體對人們影響的藝術計畫。該計畫旨在批評透過 Instagram 等社群媒體平台上的按讚和追蹤者人為地培養人們的自我意識。它想要創造一個社會新超級英雄的隱喻代表，他們的生活圍繞著獲得更多的喜歡和追隨者。該項目以 Instagram 為重點，在線上發布的每張圖片都作為展示來吸引用戶的注意。

榮譽認可

關於A' Design Award 銀獎

Super Ego 數位藝術是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Super Ego 數位藝術將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Super Ego 數位藝術是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
尺寸同包裝: 4960X7015 Pixeles, Tiff RGB
標籤: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
生產技術: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
設計挑戰: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
研究: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
靈感: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
項目時長: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
操作流程: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
專利: Kutuko Studio SL
團隊成員: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
圖片來源: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain