由設計師 Jisoo Sim 創作嘅 Mission Sleep Fitness 回顧活動 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品,獲獎類別為 廣告設計。
銅廣告· 2023
Mission Sleep Fitness 回顧活動
客戶: Eight Sleep
廣告 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #146802 嘅獲獎狀態設計
關於 Mission Sleep Fitness 回顧活動
八睡眠推出了 2022 年睡眠年:使命睡眠健身。這是「Eight Sleep」的年度回顧活動,會員可以在銀河設計中查看 2022 年的所有睡眠數據。他們的成員將他們的數據作為應用程式中的故事展示,並可以選擇分享他們根據所有健康和睡眠指標收到的獨特頭像。設計師面臨的主要挑戰是以有趣且引人入勝的方式將睡眠和健康數據置於背景中,同時忠於科學並使用足夠簡單的語言讓任何外人都能理解。
榮譽認可
關於A' Design Award 銅獎
Mission Sleep Fitness 回顧活動是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Mission Sleep Fitness 回顧活動將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Mission Sleep Fitness 回顧活動出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- 標籤
- Sleep, data, health, astronauts, review, recap, report, space
- 生產技術
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- 設計挑戰
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- 研究
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- 靈感
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- 項目時長
- This project began in October 2022 and finished in December 2022.
- 操作流程
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
- 團隊成員
- Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado
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