Baidu Online Network Technology Beijing 嘅作品 Haokan City 影片创作活动

由設計師 Baidu Online Network Technology Beijing 創作嘅 Haokan City 影片创作活动係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2023

Haokan City 影片创作活动

由 Baidu Online Network Technology Beijing

客戶: Baidu Online Network Technology. Beijing

廣告類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #146901 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Haokan City 影片创作活动

《好看城市》係一個推廣城市品牌嘅影片创作活动，结合线上同线下平台，融合当地文化、旅游、时尚同新科技，为每座城市打造专属嘅标志形象。传统建筑、服饰同工艺细节——包括中式盘扣、滚边、编织同刺绣——透过3D模拟同动态视觉效果呈现出嚟。一个名叫「东方晨」嘅角色引领住年轻创作者，透过短视频同线下活动，邀请大众记录同分享每座城市嘅独特文化。

榮譽認可

關於A' Design Award 銅獎

Haokan City 影片创作活动是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Haokan City 影片创作活动將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Haokan City 影片创作活动出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
標籤: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
生產技術: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
設計挑戰: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
研究: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
靈感: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
項目時長: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
操作流程: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.