Kazune Watanabe 嘅作品 Kuwasawa Design School 2022 指南

由設計師 Kazune Watanabe 創作嘅 Kuwasawa Design School 2022 指南係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為印刷設計。

銀印刷· 2023

Kuwasawa Design School 2022 指南

由 Kazune Watanabe

客戶: Kuwasawa Design School

印刷類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #149958 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Kuwasawa Design School 2022 指南

日本第一所設計學校桑澤設計學校學校指南。近年來，線上交流不斷增加，現實與虛擬之間的界線變得模糊。在這樣的情況下，設計團隊透過模擬（紙張和印刷）表達被認為是數位的東西來追求設計的可能性。乍一看，它就像一本普通的書，但拉出來時卻有動畫效果。該指南分為不同的冊，以便人們可以透過多種方式享受它。他們的目標是使用排版進行數字表達。

榮譽認可

關於A' Design Award 銀獎

Kuwasawa Design School 2022 指南是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Kuwasawa Design School 2022 指南將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Kuwasawa Design School 2022 指南是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
尺寸同包裝: Dimensions Width:182mm x Height:257mm x Depth:25mm
標籤: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
生產技術: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
設計挑戰: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
研究: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
靈感: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
項目時長: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
操作流程: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.