Liang Wu 嘅作品 The Magic Ship Of The Orient 多媒體影片

由設計師 Liang Wu 創作嘅 The Magic Ship Of The Orient 多媒體影片係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為表演藝術設計。

鐵表演藝術· 2024

The Magic Ship Of The Orient 多媒體影片

由 Liang Wu

客戶: College of Fashion and Design,Donghua University

表演藝術類別嘅 A' Design Award 鐵獎得獎者

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設計

關於 The Magic Ship Of The Orient 多媒體影片

呢件作品構建咗一個充滿東方文化元素嘅舞台場景，將中國摺扇、琵琶同引擎結合成一艘巨型太空船。影片運用3D動畫、AIGC同裸眼3D技術，帶領觀眾展開一場時空穿梭之旅，當中呈現咗山水風光、鳳凰、中式園林、石庫門同上海嘅景致。喺時裝騷嘅背景中，設計師運用AI生成嘅巨型動畫，與超過60位模特兒相互呼應，突顯服裝嘅設計元素。呢件作品將虛擬與現實元素融為一體，為時裝騷增添豐富層次。

榮譽認可

關於A' Design Award 鐵獎

The Magic Ship Of The Orient 多媒體影片是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Magic Ship Of The Orient 多媒體影片將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Magic Ship Of The Orient 多媒體影片因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
尺寸同包裝: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
標籤: Fashion show, Stage multimedia, AIGC, Digital art
生產技術: Three-Dimensional Animation and AIGC
設計挑戰: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
研究: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
靈感: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
項目時長: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
操作流程: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
專利: none
團隊成員: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
圖片來源: none