L'Atelier Five Ltd. 嘅作品 Diageo Travel Retail 零售室内设计

由設計師 L'Atelier Five Ltd. 創作嘅 Diageo Travel Retail 零售室内设计係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為室內空間及展覽設計。

銅室內· 2025

Diageo Travel Retail 零售室内设计

由 L'Atelier Five Ltd.

客戶: L'Atelier Five Ltd

室內類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #167830 嘅獲獎狀態

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色彩

設計

關於 Diageo Travel Retail 零售室内设计

帝亚吉欧旅游零售店係一个专为首尔仁川国际机场豪华候机楼而设计嘅店中店室内空间。店铺面积为40.12平方米，墙身高达2.7米。以热塑成型Corian人造石打造嘅雕塑式墙身喺空间中轻柔弯曲延伸，呼应「液态雕塑石材」嘅设计理念。穿孔金属板、度身订造嘅陈列装置同埋定制家具，共同完善整个室内空间。弯曲嘅布局引导访客沿住路线前行，喺一个宁静统一嘅环境入面，展示多个威士忌品牌。

榮譽認可

關於A' Design Award 銅獎

Diageo Travel Retail 零售室内设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Diageo Travel Retail 零售室内设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Diageo Travel Retail 零售室内设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
尺寸同包裝: 40.12 meter square
2.7M tall walls
標籤: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
生產技術: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
設計挑戰: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
研究: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
靈感: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
項目時長: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
操作流程: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
專利: Diageo Scotland Ltd
團隊成員: L’Atelier Five Ltd. and Diageo Scotland Ltd.
圖片來源: L’Atelier Five Ltd. and Diageo Scotland Ltd.