由設計師 PepsiCo Design and Innovation 創作嘅 Gatorade Rookie Bottle 保溫水樽 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品,獲獎類別為 廣告設計。
銀廣告· 2025
Gatorade Rookie Bottle 保溫水樽
由 PepsiCo Design and Innovation
廣告 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #169602 嘅獲獎狀態設計
關於 Gatorade Rookie Bottle 保溫水樽
Gatorade Rookie Bottle 係一款專為年輕運動員設計嘅不鏽鋼保溫水樽。細小嘅尺寸令小朋友更容易揸住同飲用。內置嘅手提把手方便攜帶,防撞外殼可以喺跌落時保護個樽。防漏飲管樽蓋減少灑漏。雙層不鏽鋼內膽提供超過24小時嘅保溫效果。呢個設計係根據家長同青少年運動員嘅意見開發,佢哋認為便攜性、耐用性同易清潔係最主要嘅需求。
榮譽認可
關於A' Design Award 銀獎
Gatorade Rookie Bottle 保溫水樽是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Gatorade Rookie Bottle 保溫水樽將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Gatorade Rookie Bottle 保溫水樽是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- 靈感
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.
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