Oval Design Ltd 嘅作品 Central Rat Race 慈善活動

由設計師 Oval Design Ltd 創作嘅 Central Rat Race 慈善活動係備受推崇嘅 2018 A' Design Award 銅獎得獎作品，獲獎類別為活動設計。

銅活動· 2018

Central Rat Race 慈善活動

由 Oval Design Ltd

客戶: Central Rat Race

活動類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #62160 嘅獲獎狀態

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設計

關於 Central Rat Race 慈善活動

呢個項目係一場慈善競賽,善用街道、天橋同商業大廈嘅行人通道嚟進行,設有八棒接力賽,象徵城市白領嘅激烈競爭生活。比赛設計成一幕迷你場景,重現由畢業生到高級行政人員嘅企業階梯歷程,接力賽反映出急速企業環境入面嘅種種波折同考驗。另一個噱頭係喺中央商業區(CBD)嘅核心地帶設置兩個大型健身遊戲,分別以「倉鼠滾輪」同「捕鼠器」嘅形式呈現,等公眾親身體驗一下做「打工仔」嗰種身不由己嘅感覺。

榮譽認可

關於A' Design Award 銅獎

Central Rat Race 慈善活動是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Central Rat Race 慈善活動將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Central Rat Race 慈善活動出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This event aimed at strengthening client's brand identity. In fulfilling this mandate, it was designed as a mini-scene recreation of a corporate ladder from graduates to senior executives in the form of an obstacle-ridden course. It made use of streets, footbridges and walkways connecting with the client's buildings to form 8 legs with obstacles and challenges to symbolize the challenges people face in the business world. Two large-scale fitness games were installed in a form of rat running wheel and rat trap in the heart of CBD for the public to taste the race excitement.
尺寸同包裝: Giant inflatable maze with total 42 densely erected inflatable pillars and a 4m x 4m balloon floating overhead (Dimension: 21m x 10m)

2-way inflatable up and down tunnel covered with net (Dimension: 21m x 5.2m)

Inflatable platform with horizontal inflatable rolls fixed on top (Dimension: 11m x 8m)
標籤: charity, race, obstacle, fun, costume, street activity, public activity
生產技術: Due to safety concern, most of the obstacles were made of giant inflatables, the most significant one was the maze with 42 densely erected inflatable pillars. All were donated to NGOs for good cause after the event. The rat-running wheel and the rat trap were tailor-made to human scale and connected to a digital meter for counting the speed and stroke. The numbers of times the contestant ran and pushed were converted into the amount of charity donations. High technology such as virtual reality and augmented reality was also used in workshops before the race to boost enrollment and add fun.
設計挑戰: The top challenge was safety as the race took place along major roads and inside office buildings. The second was setting up approximately 3000 pieces of props, decoration materials and equipment within 8 hours to avoid prolonged disruptions to traffic.
The time challenge had been overcome by staggering the construction works according to the road closure schedule and seamless collaboration of a 150-crew strong team. To ensure safety, inflatable structures were used. On event day, 400 race assistants were posted to alert participants of potentially hazards.
研究: "Rat race" is an endless, self-defeating, or pointless pursuit. It conjures up the image of lab rats racing through a maze to get the cheese much like society racing to get ahead financially. It is a true reflection of the white collars in Hong Kong. The event was inspired by the "Great Bull Run" in US and the Rat . With the concerns of rapid raise on the mental disorders or stress-caused health problems, this event was designed to raise the awareness of mental health and the vital of work-life balanced lifestyle.
靈感: A rat race is an endless and pointless pursuit which conjures up the image of lab rats racing through a maze to get the cheese much like society racing to get ahead financially. The Central Rat Race held at the commercial hub of Hong Kong built on the concept of white collars in pursuit of their dreams among the cut-throat competition of the business world. The charity event raises funds to support the work of mental-illness sufferers, and make use of design solutions to arouse social awareness of the importance of striking a work life balance in a fast-paced city like Hong Kong.
項目時長: A series of activities celebrating the 10th anniversary was started in Jun 2015, including display of two giant fitness game - a rat running wheel and a rat trap - to promote fitness for all and display of 10 Mr Rat and 10 Jr Rat giant figures. An exhibition of previous races was held at the same place. The kick-off announced the Jr Rat Costume Design Competition for children. In mid-Jun, a press conference launched the 10th Central Rat Race. In Aug, 10 Jr Rat figures were refitted with the winning costume design and to be displayed around. The race was held on 25 Oct in the heart of Central CBD.
操作流程: The night before the race, a large part of the CBD had been transformed into a rat-track of some 2.5 km within 8 hours. More than 400 participants dressing up in creative costumes with briefcases crawled under fences and dashed around major gangways and office buildings in the event. The colorful gigantic props, clowns, cheerleading teams, strong upbeat music, live commentaries drew a huge crowd of on-lookers who also joined in cheering the contestants. The result was an exhilarating, yet safe, an event that was as much a carnival as an obstacle relay race, and all for a good cause too.
團隊成員: Creative Director: Dennis Wong
Design Director: Dominic Kam
3D Designer: Hailey Wu
3D Designer: Eunice Leung
Graphic Designer: Vic Chan
Graphic Designer: Roger Kwong
圖片來源: Photo Credits: Oval Design Ltd., 2015
Video Credits: Oval Design Ltd., 2015