Willy Lai and Dave Torres 嘅作品 Macy’s Website 網站介面

由設計師 Willy Lai and Dave Torres 創作嘅 Macy’s Website 網站介面係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為介面、互動及用戶體驗設計。

銀介面· 2020

Macy’s Website 網站介面

由 Willy Lai and Dave Torres

客戶: Macy's

介面類別嘅 A' Design Award 銀獎得獎者

42,135

經驗證嘅獲獎者

驗證設計 #94023 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Macy’s Website 網站介面

Macy's網站係一個網上零售介面，畀顧客瀏覽同購買Macy's提供嘅產品。呢個網站因應顧客意見重新設計，打造出一個簡潔清爽嘅版面，靈感嚟自時尚媒體同消費科技產品。響應式網頁技術令用家可以透過手提電腦、平板電腦同智能手機瀏覽。整個設計過程都以大量研究作為指引，包括用戶問卷調查、訪談、A/B測試同可用性測試。更簡潔嘅結構令購買流程更順暢，亦提升咗用戶參與度。

榮譽認可

關於A' Design Award 銀獎

Macy’s Website 網站介面是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Macy’s Website 網站介面將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Macy’s Website 網站介面是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
尺寸同包裝: We developed resonsive web design across different devices.
標籤: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
生產技術: We utilized modern responsive web technologies.
設計挑戰: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
研究: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
靈感: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
項目時長: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
操作流程: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
團隊成員: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
圖片來源: Images courtesy of Macys.