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Toby Ng Design's Inside Muses Book presents an exquisitely restrained composition wherein a cream-colored publication rests within a transparent acrylic slipcase, positioned at a dynamic diagonal…
Toby Ng Design's Inside Muses Book presents a triptych arrangement of three distinct book manifestations photographed in precise diagonal recession against a light-absorbing matte black ground that…
A pristine ivory cover bearing three circular die-cut apertures reveals a study in geometric subtlety and material revelation, where blind-embossed letterforms spelling "INSIDE MUSES" occupy the…
Toby Ng Design's Inside Muses Book presents an elegant formal composition photographed against an infinite matte black ground, establishing stark chromatic contrast between the deep void and the…
Toby Ng Design's Inside Muses Book presents a sophisticated editorial composition photographed from an elevated oblique angle, revealing four open volumes arranged in a cruciform spatial…

Gold Print · 2021

Inside Muses Book

by Toby Ng Design

  • Golden A' Design Award 2021 in Print
  • CLIENT: K11 Musea
  • Estimated Number of Design Views: 83,325
  • Verification code E7F1A34F47 · Verify this award
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About Inside Muses Book

Inside Muses is a book created for K11 Musea, a retail and dining space in Hong Kong that promotes contemporary art and design. The publication features works from the four muses of the retail concept: Architecture, Furniture, Nature and Art. Storytelling, illustration and photography present each theme, and the unconventional format invites readers to explore new perspectives. Circle graphics on the cover represent the spheres of the four muses. The regular edition is hand sewn, while the hardcover edition is encased in a clear acrylic box similar to a display vitrine.

About the Golden A' Design Award

Inside Muses Book is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Inside Muses Book is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Inside Muses Book creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Press Kit

Unique Properties
A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration
Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

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