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Warm cream and muted gold pages unfold before the viewer in Jesvin Yeo's Fading Traditional Trades and Crafts Book, presenting an extraordinary example of dimensional print design where embossed…
Jesvin Yeo's Fading Traditional Trades and Crafts Book presents a sophisticated editorial design composition captured in oblique aerial perspective, revealing two volumes positioned in dynamic…
Jesvin Yeo's Fading Traditional Trades and Crafts Book presents a sophisticated editorial packaging design captured in three-quarter aerial perspective, revealing a meticulously conceived protective…
Jesvin Yeo's Fading Traditional Trades and Crafts Book presents a compelling study in material contrast and architectural form, where matte black surfaces establish a commanding framework against the…
Jesvin Yeo's Fading Traditional Trades and Crafts Book presents a sophisticated triptych format architectural book design where three distinct panels unfold horizontally across a neutral ground, each…

Gold Print · 2022

Fading Traditional Trades and Crafts Book

by Jesvin Yeo

  • Golden A' Design Award 2022 in Print
  • Estimated Number of Design Views: 658,669
  • Verification code C175C46C2E · Verify this award
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Colors

About Fading Traditional Trades and Crafts Book

The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.

About the Golden A' Design Award

Fading Traditional Trades and Crafts Book is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fading Traditional Trades and Crafts Book is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fading Traditional Trades and Crafts Book creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Press Kit

Unique Properties
What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging
Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags
Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology
The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge
The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research
Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration
Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration
The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow
The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents
Copyrights belong to Jesvin Yeo, 2021
Image Credits
All images: Photographer Victor Gui, 2021 and 2022

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