Silver Packaging · 2023
Qingjiu Packaging
by Shenzhen Jinjia New Smart-pkg Co., Ltd
- Silver A' Design Award 2023 in Packaging
- CLIENT: Shenzhen Jinjia new Smartpackaging co.,Ltd
- Estimated Number of Design Views: 27,808
- Verification code 4C43A9580B · Verify this award
Colors
About Qingjiu Packaging
Qingjiu is a packaging design created for a wine intended for women. The bottle is made of glass and the outer box is finished with foil stamping. The bottle shape is inspired by the female figure and conveys a noble and elegant character that draws on Eastern and Western culture. A dynamic texture on the upper part of the bottle contrasts with the plain lower part. The box structure is divided by curved lines that recall the body. The box is 300 mm high, 120 mm long and 115 mm wide. The package opens from the front and the cap is unscrewed.
About the Silver A' Design Award
Qingjiu Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Qingjiu Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Qingjiu Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
