Press Release
Shenzhen Jinjia New Smart-pkg Co., Ltd Is Honored with the Silver A' Design Award for Qingjiu Packaging in Packaging Design
Shenzhen Jinjia New Smart-pkg Co., Ltd acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Qingjiu Packaging by Shenzhen Jinjia New Smart-pkg Co., Ltd, designed for Shenzhen Jinjia new Smartpackaging co.,Ltd, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Qingjiu Packaging
Qingjiu is a packaging design created for a wine intended for women. The bottle is made of glass and the outer box is finished with foil stamping. The bottle shape is inspired by the female figure and conveys a noble and elegant character that draws on Eastern and Western culture. A dynamic texture on the upper part of the bottle contrasts with the plain lower part. The box structure is divided by curved lines that recall the body. The box is 300 mm high, 120 mm long and 115 mm wide. The package opens from the front and the cap is unscrewed.
Award Record
Shenzhen Jinjia New Smart-pkg Co., Ltd is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/144519
- A' Design Award Page: https://competition.adesignaward.com/144519
- Media Showcase: https://www.designnewsroom.com/!144519
- Laureate Profile: https://desingers.org/d/337119
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Qingjiu Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Silver, Gainsboro, Saddle Brown and Dark Gray
- Images
- 5
- Client
- Shenzhen Jinjia new Smartpackaging co.,Ltd
The Recognition
- Laureate
- Shenzhen Jinjia New Smart-pkg Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144519
Credits
- Team
- Huang Hua, Yang Mingyu, Xie Yi, Lang Xuejiang, Wu Junjuan and Cheng Tiansheng
Design Details
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Realization and Technology
- The bottle is made of glass and the packaging is foil stamped.
- Operation and Interaction
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Project Duration and Location
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Specifications
- The box is 300mm high, 120mm long and 115mm wide.
- Keywords
- Women, whisky, bionic, elegant, packaging
