Ai Academy Handelsmerkidentiteit deur Emanuele Grittini

Die ontwerp Ai Academy Handelsmerkidentiteit deur Emanuele Grittini is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2020

Ai Academy Handelsmerkidentiteit

deur Emanuele Grittini

Kliënt: Ai Academy

Wenner van die A' Design Award in Yster in die Grafika-kategorie

11,511

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100933

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ai Academy Handelsmerkidentiteit

Ai Academy is 'n handelsmerkidentiteit geskep vir 'n maatskappy wat in kunsmatige intelligensie werk. Die logotipe is gebaseer op eenspasiëringslettertipes, wat algemeen in programmeeromgewings gebruik word. Die agtergronde vertaal die multidissiplinêre aard van kunsmatige intelligensie in abstrakte beelde, sonder direkte verwysing na tegnologie. Hulle is geskep met eksperimentele kleurmengtegnieke deur gebruik te maak van waterbasis-verf, en daarna gefotografeer en na-verwerk. Die kontras tussen die logotipe en agtergronde hou die logo duidelik sigbaar. Vetgedrukte kleure help met herkenning in gebeurtenis- en sosiale media-materiaal.

Die Erkenning

Oor die A' Design Award in Yster

Ai Academy Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Ai Academy Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Ai Academy Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Afmetings & Verpakking: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Etikette: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Produksietegnologie: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Ontwerpuitdaging: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Navorsing: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspirasie: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Projekduur: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Bedryfsvloei: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.