Low Classic Handelsmerkidentiteit deur Yaman Hu

Die ontwerp Low Classic Handelsmerkidentiteit deur Yaman Hu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2021

Low Classic Handelsmerkidentiteit

deur Yaman Hu

Kliënt: Low Classic

Wenner van die A' Design Award in Yster in die Grafika-kategorie

13,934

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #113244

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Low Classic Handelsmerkidentiteit

Low Classic is 'n handelsmerkidentiteit wat geskep is vir 'n onafhanklike modehuis. Die identiteit is geïnspireer deur modetydskrifte van die 1980's. 'n Gedempte kleurpalet en 'n uitleg wat die rooster verbreek, word gebruik. Die tipografie is oordrewe en gekombineer met elegante krulle, en dit vorm die hoof visuele taal van die handelsmerk. Beide gedrukte en digitale materiaal is ingesluit, soos plakkate, sosiale media-grafika, e-posse en webbanners. Die gedrukte materiaal word op herwinne papier vervaardig sonder besoedelende kleurstowwe. Die doel is om 'n vintage voorkoms 'n verfynde digitale vorm te gee.

Die Erkenning

Oor die A' Design Award in Yster

Low Classic Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Low Classic Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Low Classic Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Afmetings & Verpakking: 1920px*1280px
Etikette: Identity, digital design, fashion, typography
Produksietegnologie: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Ontwerpuitdaging: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Navorsing: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspirasie: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Projekduur: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Bedryfsvloei: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Spanlede: Creative Director: Yaman Hu
Designer: Yaman Hu