Flowering Street Liefdadigheidsmerkidentiteit deur Mingjun Jiang

Die ontwerp Flowering Street Liefdadigheidsmerkidentiteit deur Mingjun Jiang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Flowering Street Liefdadigheidsmerkidentiteit

deur Mingjun Jiang

Kliënt: Monka Design

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,092

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #121372

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Flowering Street Liefdadigheidsmerkidentiteit

Flowering Street is 'n liefdadigheidsmerkidentiteit geskep om haweloses in Londen te ondersteun. Die handelsmerk laat hawelose verkopers toe om 'n inkomste te verdien deur blomme teen gewone markpryse te verkoop, in plaas daarvan om op skenkings staat te maak. Die logovorm is geïnspireer deur straatname in Londen, 'n verwysing na die term straatvriende wat gebruik word onder mense wat buite slaap. Elke bos blomme word in versamelde ou nuusblaaie toegedraai, met natuurlike hennepkoord vasgemaak en met 'n dankie-kaartjie voorsien. Herwinbare natuurlike materiale hou verpakkingskoste laag, sodat meer verkopers ondersteun kan word.

Die Erkenning

Oor die A' Design Award in Brons

Flowering Street Liefdadigheidsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Flowering Street Liefdadigheidsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Flowering Street Liefdadigheidsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Afmetings & Verpakking: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etikette: charity, homeless, London, branding, visual, identity, flower
Produksietegnologie: Flowers sold by the homeless.
Ontwerpuitdaging: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Navorsing: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspirasie: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Projekduur: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Bedryfsvloei: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patente: none
Spanlede: Mingjun Jiang
Beeldkrediete: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019