Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit deur Frush Design

Die ontwerp Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit deur Frush Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit

deur Frush Design

Kliënt: Frush | Creative studio

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

43,653

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #125706

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit

Fondazione Alinari is 'n handelsmerkidentiteit wat geskep is vir Fondazione Alinari per la Fotografia, 'n openbare instelling wat in Florence gestig is vir die bewaring, bestuur en bevordering van die Alinari-fotografiese versamelings. Die identiteit is opgebou rondom die kleinletter A, 'n abstraksie van 'n kameralens, wat ook as 'n raam vir beelde uit die historiese argief dien. Beeldhouagtige letterwerk en 'n swart-en-wit palet roep lig en skaduwee op. Die stelsel word toegepas op drukmateriaal, kaartjies, katalogusse, handelsware en 'n webwerf.

Die Erkenning

Oor die A' Design Award in Silwer

Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Fondazione Alinari Primêre Funksie: Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Afmetings & Verpakking: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Etikette: brand design, merchandising, print materials, visual identity
Produksietegnologie: Brand design and visual identity and language.
Ontwerpuitdaging: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Navorsing: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspirasie: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Projekduur: The project started in October 2020 in Florence (Italy) and it is still going on.
Bedryfsvloei: It's a brand identity project to identificate a new public subject.
Patente: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Spanlede: Giuditta Valentina Gentile